Artificial Intelligence

Fashion workers deserve control over their image.

AI is already reshaping our industry. With the Fashion Workers Act, New York set a new standard. And we’re just getting started.

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In our 2023 poll of 100+ fashion workers, 87% reported concern about AI’s negative impacts.

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Know Your Rights under the Fashion Workers Act

When your body is your business, unauthorized use of your image is a violation of your rights. We believe fashion workers must shape how AI is used. With New York’s Fashion Workers Act, we’re setting a new standard and organizing to build on our progress.

Learn about the Fashion Workers Act

Strategic research

In 2025, we completed a research study in partnership with Data & Society and the Worker Institute at Cornell University to examine how AI is already affecting fashion workers, particularly workers of color, and to define the guardrails workers want.

Key takeaways:

  • Generative AI is being used to take advantage of existing power inequities and gray areas within the fashion industry, enabling fashion brands and others to more intensely exploit models’ labor.

  • The increasing use of AI tools is contributing to greater economic insecurity for fashion workers

  • The impacts of AI are experienced unevenly across the fashion industry.

  • Beyond its economic impact, AI may be reinforcing and accelerating harmful beauty standards, particularly along gendered and racial lines — potentially reversing progress that has been made in recent years.

  • AI technologies heighten models’ vulnerability to non-consensual uses of their images that many experienced as violations.

Download summary PDF

Policy and Organizing

The Model Alliance was the driving force behind New York’s Fashion Workers Act, which establishes rights and protections for models and sets an important precedent as one of the first laws in the nation regulating the use of AI in the world of work.

Know your rights

Raising Awareness

Impacts of AI in fashion are not hypothetical. Models and creative artists are already facing image abuse, uncompensated reuse, and job displacement. Hear their stories and add yours so we can push for stronger protections.

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As seen in

Teen Vogue

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Fast Company

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BBC News

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New York Times

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Guardian

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A New Plane

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BoF

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Vogue Business

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Bloomberg Law

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ABC News

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LA Times

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Teen Vogue 〰️ Fast Company 〰️ BBC News 〰️ New York Times 〰️ Guardian 〰️ A New Plane 〰️ BoF 〰️ Vogue Business 〰️ Bloomberg Law 〰️ ABC News 〰️ LA Times 〰️

NYFW Event on AI, Fashion, and Creative Labor

At our September 2025 convening, fashion workers, researchers, and policymakers for a discussion on AI, fashion, and creative labor. The goal of our event was simple: give people an opportunity to share their perspectives on AI, and provide a platform to share  potential solutions. We’re grateful to our partner Omidyar Network for making this event possible, and to Tchesmeni Leonard, Global Fashion Director at Teen Vogue, Glamour and SELF, for moderating our discussion.

Event highlights:

Fashion Workers Act Endorsements